Our economy rewards the wrong things.
We tax work. We exempt idle wealth. We price carbon too cheaply to change behaviour, then wonder why behaviour doesn't change. This is what a different set of choices looks like.
What is Redirected?
A detailed alternative to the UK's broken tax system: built from first principles, stress-tested with AI, and honest about its assumptions. Not left. Not right. Orthogonally radical.
The Manifesto
Every measure explained. The maths, the evidence, the impact on real people. People, Planet, Profit.
Explore →The Calculator
Enter your household details. See exactly what you'd gain and what you'd pay under the reformed system.
Calculate →The Book
Eight chapters. The origin story, the failures, the system that emerged, and the politics of getting there.
Find out more →The Author
Christopher Charlton-Killen. Not an economist. Not a politician. Someone who followed the logic wherever it went.
About →The core principles
Trust has to be rebuilt. People need to feel the benefit in order to believe in the plan.
Good systems redirect human nature rather than suppress it. Price incentives beat moralising.
A new social contract. Some big asks, but with lots in return. Fair and honest taxation.
The first £25k you earn is tax-free. Accumulated wealth, especially idle assets, pays its share.
Pull it out and everything else follows. Land banking must cost money. Living must cost less.
Economies are complex and no plan is perfect. So we monitor and adjust often.